Partnerships · updated 9 October 2026
Nobody else can sell you this audience.
Writing a story rather than buying an ad? The press kit, with bios, photo and quotes you can use, is at riadms.com/press.
I'm Ria. I make YouTube videos about attraction, love and asexuality, for people trying to work out what they're actually feeling.
There is no ad-targeting box for "people working out whether what they feel is romantic," and very few people cover it seriously. I have 12,500 subscribers, which is small. I also had 1.74 million views in the last 90 days, an audience that grew by 4,903 people in that time (3,749 net), and a topic you cannot buy your way into. That is the whole argument this page makes.
Every number here is public. The video links go straight to YouTube so you can check them yourself.
The numbers
- 2.9% engagement rate likes plus comments, divided by views, across every video in the 90 days to 7 October. The videos over three minutes, the ones a sponsor would actually sit in, come out the same, at 2.9%
- 1.74M views in the last 90 days 94.7% of them from people not subscribed to me
- 4,903 subscribers gained in 90 days 3,749 net of unsubscribes
- 12,500 subscribers on YouTube, at @ria-dms
Most of that 2.9% is likes. The rest is comments, and the comments are the part to look at. My video on the seven types of attraction has 1,393 of them. Most aren't "great video." They're people writing a paragraph about their own relationship.
Who's actually watching
- Age
- 57% are 18 to 34, and 35% are 25 to 34, which is the biggest single group. 19% are 13 to 17, and 23% in the last 28 days, so if your product is 18+ you should know that before you plan the read.
- Gender
- 55% women, 44% men over 90 days, and 60% women in the last 28 days. That is a reversal: through the middle of 2026 this channel ran about 55% men, and the Shorts feed is what turned it. If you last saw my numbers in August, they said the opposite and they were right at the time.
- Top countries
- United States 30.6%, Germany 10.3%, India 6.7%, United Kingdom 5.3%, Canada 3.5%. So roughly 39% is US, UK and Canada. If you are buying North America, price against that share and not my headline number. Germany being second is real and it holds across my affiliate earnings too.
- Watch time
- 17,336 hours in 90 days. Average view 1 minute 6 seconds, which is 36% of a video. That average is dragged down by Shorts, which are most of what I post by count and a minority of what I would put a sponsor in.
- Subscribed vs not
- 94.7% of views come from people who don't follow me yet.
From YouTube Analytics, the 90 days to 7 October 2026, read on 9 October. Happy to screen-share the dashboard rather than send you a screenshot you have to take on trust. My traffic comes from YouTube's own recommendation feed rather than from search: 49% browse, 40% the Shorts feed, 2.5% search. That is worth knowing before you ask, and it is the reason a placement here keeps being served to new people for months instead of burning down a fixed list in a fortnight.
- YouTube, @ria-dmswhere everything starts
- riadms.comthe written version of the same material, plus quizzes and free printables
- A weekly emailmy own mailing list, one letter a week
What people watch
The same thing works every time: a list, a way to tell two things apart, or a clear line between two feelings people have been confusing. Click any of them.
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388,000 views How to know it's not love, in 76 seconds My biggest video. One feeling, explained clearly, and 26,400 people saying it was theirs. -
238,000 views 7 types of attraction most people don't know exist Read the comments on this one. Most of them are people writing a paragraph about their own relationship. -
46,600 views What the world looks like without sexual attraction Three minutes explaining something most viewers have never had described to them before. -
33,600 views Sexual attraction and romantic attraction are not the same thing A clean line between two things people spend years confusing. This is the format that works best on my channel. -
The one people start with Asexuality: the video I wish existed when I was 15 The plainest thing on the channel, and the one people send to someone else when they're trying to explain themselves. -
For book and audio brands 7 books that completely changed how I understand love My audience reads. The question I get more than any other is what to read next, and the list on my site answers it all year.
Why this audience is different
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Almost everyone watching me is new
94.7% of my views in the last 90 days came from people who don't subscribe to me. YouTube is putting these videos in front of strangers, not recycling the same audience. So a placement here is reach, not a second impression on people you already have.
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The channel is still growing
4,903 people subscribed in the last 90 days, 3,749 net of unsubscribes. If you book something for December, it goes out to a bigger audience than the one you priced it against. That gap is yours, not mine.
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You can't reach these people anywhere else
There is no ad-targeting box for "people trying to work out whether what they feel is romantic." Hardly anyone covers this properly. So if these are the people you want, there are very few ways to get to them.
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They believe me because I almost never sell them anything
I've taken very few sponsorships, and I've told my audience I turn things down. So when I do recommend something, they take it seriously. That trust is the thing you're actually paying for, which is why I'm careful about what I say yes to.
What you can book, and what it costs
Flat fees in US dollars. There's no agency fee on top, because there's no agency. You're talking to the person who writes it, films it and edits it.
- Integration $750 What you get: 60 to 90 seconds about your product, inside one of my normal videos. I write it myself and put it where it fits what I'm talking about, rather than at the very start where everyone skips.
- Newsletter feature $250 What you get: A section about you in one weekly email to my subscribers. It's my own mailing list, so no algorithm decides who sees it. Everyone who opens the email gets your section.
- Site placement $300 What you get: A permanent section about you on the matching article on riadms.com. My site comes up in the same Google searches the videos do. This one stays up and keeps being read after the video stops being new.
- The Ace Week bundle $1,500 What you get: An integration in two of the Ace Week videos, plus the newsletter section, plus the site placement. That's $2,050 of the things above, booked one at a time. One brand running through a whole themed week is what makes people remember it instead of just seeing it.
- Three integrations $2,000 What you get: 60 to 90 seconds in three different videos, booked in advance. Most people need to hear about something more than once before they try it. Three mentions from one person they trust beat one mention from three strangers.
- Sponsored video $2,400 What you get: A whole video on a topic your product fits into, with you in it throughout. For example, a journaling app sponsors my video about how I journal. The video is worth watching on its own, so people share it. It isn't an ad. If I can't think of a real video topic that fits your product, I'll tell you and suggest an integration instead.
You'll notice there's nothing between $750 and $2,400. That's on purpose. I don't make short standalone ad videos, because a video that exists only because someone paid for it is the one thing that would wreck the trust you're buying. If your budget is a different shape to any of these, tell me the number you have and I'll tell you honestly what it buys.
What I won't do
Saying this upfront saves us both time. It's also the reason my audience believes me when I do recommend something.
- A video that's only an ad. I'll build a whole video around your product if there's a real topic for it, but I'm not making something my audience has to sit through.
- Mental health apps that have had a data privacy problem.
- Manifestation apps, AI companion apps, or anything that sells people a way to make someone want them.
- Anything I haven't used myself.
- A script somebody else wrote, or a claim I can't back up on camera.
The test is simple. If a viewer wouldn't be glad I told them about it, I'm not the right person for it.
How it works
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You email me
Tell me what the product is, when you want it live, and what your budget is. Saying the budget first saves us both about three emails.
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I say yes or no quickly
Within two working days. If it isn't right for my audience I'll just say so, and point you at someone it does suit if I can.
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We agree what and how much
One page, signed. Half upfront on anything over $1,000, the rest when it's live.
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I write it and show you before I film
You read the section first and get one round of changes. I don't read scripts written by other people, and that's the reason any of this works.
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It goes live, then you get the numbers
After 30 days I send you views, how many people watched your part, link clicks, and what the comments said. Including the ones you won't enjoy.
Questions you probably have
Do I get to approve the script?
You read your section before I film it, and you get one round of changes. If I've got something wrong about your product I'll fix it straight away. What I won't do is read a script somebody else wrote. The moment my audience hears ad copy coming out of my mouth, the thing you're paying for stops existing.
How do people know it's paid?
I say it out loud, it's on screen, it's in the description, and the YouTube paid promotion box is ticked. Every time, without anyone having to ask me. That isn't me being cautious. It's the reason people believe the recommendation.
How long does it take?
Three to four weeks from signing to going live in a normal month. I can go faster for a fixed date like a launch or Ace Week if you tell me early.
Can we just do affiliate instead?
Not on its own. A flat fee with an affiliate link on top is fine and I'm happy to set it up that way. But the fee covers the work, and the work happens whether or not anyone signs up.
Can we run the video as an ad?
The video stays mine, but yes, that's possible. If you want to run the section as a paid ad, or use clips on your own channels, we price that separately. Same with category exclusivity, which means I don't take your competitors for an agreed period.
What do you need from us?
The product, early enough that I can actually use it. Your key points, the links, and one person who can approve things. I don't recommend anything I haven't used.
Contact
Tell me what you're planning.
The most useful first email says three things: what the product is, roughly when you want it live, and what your budget is. I reply within two working days, including when the answer is no.
Email me The channel The newsletter
ria@riadms.com · Numbers on this page last checked 9 October 2026.